Replace the funnel stages
Use observable event names and counts from the same date range. Do not mix all-time impressions with one week of purchases. Add or remove stages so the visualization reflects the actual customer journey.
Find the actionable drop-off
The widest loss is not automatically the most important. Consider the expected rate, acquisition cost, and whether improving that transition is under the team's control.
Frequently asked questions
Should each stage be smaller than the previous stage?
Usually yes. A funnel follows the same population through sequential stages, so later totals should not exceed earlier ones.
How do I calculate conversion rate?
Divide a later-stage count by the relevant earlier-stage count and multiply by 100. State whether you are reporting step conversion or total conversion.